Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism: The IOC and the Rise of Olympic Commercialism - Hardcover

Barney, Robert Knight; Wenn, Stephen R.; Martyn, Scott G.

Hardcover

ISBN 10: 0874807131 ISBN 13: 9780874807134

Verlag: University of Utah Press,U.S., 2002

Inhaltsangabe

Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.

Über diesen Titel

Über die Autorin bzw. den Autor

Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.
 

Details zur Ausgabe

• Verlag: University of Utah Press,U.S.
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0874807131
• ISBN 13: 9780874807134
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 480
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar