Product Development Performance: Strategy, Organization and Management in World Auto Industry - Hardcover

Clark, Kim B.; Fujimoto, Takahiro

 
9780875842455: Product Development Performance: Strategy, Organization and Management in World Auto Industry
Hardcover
ISBN 10: 0875842453 ISBN 13: 9780875842455
Verlag: Harvard Business Review Press, 1991

Inhaltsangabe

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Harvard Business Review Press
Erscheinungsdatum
1991
Sprache
Englisch
ISBN 10 
0875842453
ISBN 13 
9780875842455
Einband
Gebundene Ausgabe
Anzahl der Seiten
350
Kontakt zum Hersteller
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Verantwortliche Person
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