Arguing that mass production of products is outdated, the author outlines new management techniques for combining individualtiy of products and services with low costs
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B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Anbieter: Zoom Books East, Glendale Heights, IL, USA
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Anbieter: New Legacy Books, Annandale, NJ, USA
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Anbieter: World of Books Inc, Montgomery, IL, USA
Hardback. Zustand: Very Good. The mass production of standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. As Joe Pine makes clear, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices, or better. He explains mass customization in its historical context, demonstrates why mass production cannot work in turbulent industries, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentary on when and how managers in both service and manufacturing industries can make the transition to mass customization. He details the strategies, methods, and organizational transformations required to develop, produce, market, and deliver individually customized goods and services, and shows managers how to analyze their own industries to determine if they should shift to mass customization. Bestandsnummer des Verkäufers CIN0875843727VG
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 1108287-75
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