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Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series) - Softcover

Hindle, Tim; Williamson, Alistair D.

 
9780875844305: Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)

Inhaltsangabe

Looks at current issues in marketing, and explains marketing terms and concepts

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