Concurrent Marketing: Creating Value Through Business and Social Sector Partnerships: Integrating Product, Sales and Service - Hardcover

Cespedes, Frank V.

 
9780875844442: Concurrent Marketing: Creating Value Through Business and Social Sector Partnerships: Integrating Product, Sales and Service

Inhaltsangabe

Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service

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