Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service
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Zustand: Sehr gut - gebraucht. Gebundene Ausgabe 336 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Harvard Business Review Press , 1995-10-01 336 S. , Concurrent Marketing: Integrating Product, Sales, and Service, Frank V. Cespedes. Bestandsnummer des Verkäufers BU301106
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