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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value - Hardcover

Reichheld, Frederick F.; Teal, Thomas

 
9780875844480: The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Hardcover
ISBN 10: 0875844480 ISBN 13: 9780875844480
Verlag: McGraw-Hill Professional, 1996

Inhaltsangabe

Argues that consumer and employee loyalty are key to success, and discusses how to obtain and preserve loyalty

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Über die Autorin bzw. den Autor

Frederick F. Reichheld is a director of Bain & Company, a leading strategy consulting firm headquartered in Boston with twenty-three offices worldwide. He is the leader of the firm's worldwide Loyalty Practice, and his pioneering work in the area of customer, employee, and investor retention has quantified the linkage between loyalty and profits. This work forms the conceptual foundation for the practice, which helps clients achieve superior results through improvements in customer, employee, and investor selection and retention. Reichheld's views have been quoted in Business Week and Fortune, and his recent publications include articles in Harvard Business Review and The Wall Street Journal. He is a frequent speaker to major business forums and groups of senior executives.

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0875844480
ISBN 13 
9780875844480
Einband
Gebundene Ausgabe
Anzahl der Seiten
322
Kontakt zum Hersteller
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Verantwortliche Person
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