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Customer Connections is full of fresh, practical examples of companies-including ScrubaDub car wash, Inc. magazine, United Parcel Service, MCI Communications, and Wachovia Bank-that have creatively used information and knowledge management technologies to connect with their customers in new ways. It unveils a model for fostering collaboration and playing the right role in supply and demand chains, and gives you the tools for building a strategy based on the four key drivers of customer portfolio value: choosing the customers you want, selecting what you want to offer, deciding what role you should play in meeting their needs, and working together to create mutual value.
Wayland and Cole show you how to ask-and act on-the right questions about generating and managing customer knowledge, using connecting technologies, and understanding customer economics in order to assess your firm's current position and determine its ability to capture customer value in the future.
* Do you know the value of your customer relationship portfolio and manage it to maximize firm value?
* How can connecting technology can be used to collaborate with or learn from your buyers?
* What are the major determinants of supplier value to your customers? Are they the same across all customers?
* Are there opportunities to redesign your product to capture value from another part of the value chain?
* Which customers should you invite to participate in your product development efforts?
* How committed are you to your customers' success?
Customer Connections will help you discover new ways to think about value creation. It pulls together the strategy and the action plan for building and managing customer portfolios and for leveraging customer relationships for competitive advantage.
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Buchbeschreibung Hardcover. Zustand: New. Hardcover in beautiful dust jacket, clean crisp excellent new text, 1st edition, 1st printing. Promptly shipped in a box.; Large 8vo 9" - 10" tall; 267 pages. Bestandsnummer des Verkäufers 00-0P7U-0FJT
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Buchbeschreibung Hardcover. Zustand: New. Provides advice for managers on using information technologies to learn about their customers and to use that data to build a successful business. Bestandsnummer des Verkäufers OM-BK-2020-07-10-69
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Buchbeschreibung Hardcover. Zustand: New. Bestandsnummer des Verkäufers RCK--0234
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Buchbeschreibung Zustand: New. New. In shrink wrap. Looks like an interesting title! 1.27. Bestandsnummer des Verkäufers Q-0875847994
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