Net Worth: Shaping Markets When Customers Make the Rules - Hardcover

Hagel, John; Singer, Marc

Hardcover

ISBN 10: 0875848893 ISBN 13: 9780875848891

Verlag: Harvard Business Review Press, 1999

Inhaltsangabe

Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain, teams with Marc Singer to lay out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary. Net Worth identifies the convergence of commerce, technology, and consumer frustration as the incubator for the infomediary business, as consumers seek to release their personal information only when they can receive value in exchange for their data.

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Über die Autorin bzw. den Autor

John Hagel III is a principal in McKinsey & Company, Inc.'s Silicon Valley office and a leader of the firm's Interactive Multimedia Practice. He is the coauthor of the bestselling book Net Gain: Expanding Markets through Virtual Communities.

Details zur Ausgabe

• Verlag: Harvard Business Review Press
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0875848893
• ISBN 13: 9780875848891
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 336
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar