Creating Commercial Music: Advertising * Library Music * TV Themes * and More - Softcover

Peter Bell

 
9780876392010: Creating Commercial Music: Advertising * Library Music * TV Themes * and More
Softcover
ISBN 10: 087639201X ISBN 13: 9780876392010
Verlag: Berklee Press Publications, 2020

Inhaltsangabe

Produce music for profit! Learn to create commercial music for the contemporary marketplace - for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House, and jingles and scoring for many well-known commercial brands. You will learn to: · Produce music for advertising, TV themes, music libraries, and more · Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers · Understand the client brief and the expectations and requirements of advertising songs (jingles), underscores, library track packages, TV music (themes, bumpers, beds), and other formats · Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values · Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful music house

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Verlag
Berklee Press Publications
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
087639201X
ISBN 13 
9780876392010
Einband
Taschenbuch
Anzahl der Seiten
168
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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