Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues - Hardcover

Myers, James H., Ph.D.

Hardcover

ISBN 10: 0877572763 ISBN 13: 9780877572763

Verlag: Butterworth-Heinemann Ltd, 1999

Inhaltsangabe

To be competitive in today s markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. In Measuring Customer Satisfaction, you ll learn just how to obtain that information. Author Myers takes the reader carefully, completely, and comprehensively through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. He begins with a review of the origins of the customer satisfaction movement and concludes with recommendations for specific improvements in today s customer satisfaction measurement programs. This book is both detailed and expansive, providing information that can help any type of organization, from smaller business firms and not-for-profit organizations to huge multinational corporations and government bureaus.

Details zur Ausgabe

• Verlag: Butterworth-Heinemann Ltd
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0877572763
• ISBN 13: 9780877572763
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 219
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar