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Inhaltsangabe
To be competitive in today's markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. In Measuring Customer Satisfaction, you'll learn just how to obtain that information. Author Myers takes the reader carefully, completely, and comprehensively through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. He begins with a review of the origins of the customer satisfaction movement and concludes with recommendations for specific improvements in today's customer satisfaction measurement programs. This book is both detailed and expansive, providing information that can help any type of organization, from smaller business firms and not-for-profit organizations to huge multinational corporations and government bureaus.
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To be competitive in today's markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. In Measuring Customer Satisfaction, you'll learn just how to obtain that information. Author Myers takes the reader carefully, completely, and comprehensively through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. He begins with a review of the origins of the customer satisfaction movement and concludes with recommendations for specific improvements in today's customer satisfaction measurement programs. This book is both detailed and expansive, providing information that can help any type of organization, from smaller business firms and not-for-profit organizations to huge multinational corporations and government bureaus.
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Measuring Customer Satisfaction : Hot Buttons and Other Measurement Issues
Anbieter: Better World Books, Mishawaka, IN, USA
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Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
Verlag:
South Western Educ Pub 01.08.1999., 1999
ISBN 10: 0877572763
ISBN 13: 9780877572763
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Zustand: Gut. 219 Seiten nice book ex Library Sprache: Englisch Gewicht in Gramm: 531 23,6 x 16,4 x 2,1 cm, Gebundene Ausgabe. Bestandsnummer des Verkäufers 342899
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Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
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American Marketing Association, 1999
ISBN 10: 0877572763
ISBN 13: 9780877572763
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780877572763. Bestandsnummer des Verkäufers 8677331
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Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
Verlag:
South-Western Pub. Company, Cincinnati, Ohio, U.S.A., 1999
ISBN 10: 0877572763
ISBN 13: 9780877572763
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Hardcover. Zustand: Good. Clean and fine hardcover book with a former date written neatly on the inside cover page. Milk and with just a bit of shelf wear to the dust jacket. Bestandsnummer des Verkäufers TEXTBKSC4180835
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Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
Verlag:
South-Western Educational Pub, 2000
ISBN 10: 0877572763
ISBN 13: 9780877572763
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Hardcover
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Zustand: very_good. This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Bestandsnummer des Verkäufers RDV.0877572763.VG
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