Consumer Panels - Softcover

Sudman, Seymour; Wansink, Brian

Softcover

ISBN 10: 0877572976 ISBN 13: 9780877572978

Verlag: American Marketing Association, 2002

Über diesen Titel

Reseña del editor:

Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research. For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.

Über diese Auflage

• Verlag: American Marketing Association
• Erscheinungsdatum: 2002
• ISBN 10: 0877572976
• ISBN 13: 9780877572978
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 233