The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results-Every Time (American Marketing Association Leadership Series:, Band 1) - Hardcover

Jaworski, Bernard J.; Lurie, Robert S.

 
9780877573708: The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results-Every Time (American Marketing Association Leadership Series:, Band 1)
Hardcover
ISBN 10: 0877573700 ISBN 13: 9780877573708
Verlag: American Marketing Association, 2018

Inhaltsangabe

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.

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Verlag
American Marketing Association
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
0877573700
ISBN 13 
9780877573708
Einband
Gebundene Ausgabe
Anzahl der Seiten
292
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780877573685: The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results—Every Time (American Marketing Association Leadership Series: 7 Big Problems of Marketing, Band 1)

Vorgestellte Ausgabe

ISBN 10:  0877573689 ISBN 13:  9780877573685
Verlag: American Marketing Association, 2018
Softcover