Reflecting their ample collective experience in trade and individual-membership organisations, authors Donna Hasslinger and Dick Blatt have delivered a deliberate, effective approach to global strategy and considerations that from which any membership organisation can benefit.
A Practical Guide to Globalization for Associations focuses on tracing a global path to opportunities outside of North America--and doing so in a way that is scalable to organisations of all sizes, scopes, and budget sizes. Use the book to
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