The Business of Certification: Creating and Sustaining a Successful Program - Softcover

Knapp, Lenora; Knapp, Joan

Softcover

ISBN 10: 0880343893 ISBN 13: 9780880343893

Verlag: Association Management Press,U.S., 2017

Inhaltsangabe

The Business of Certification is a roadmap to guide the intricate journey of launching and maintaining a certification program, drawn from lessons learned by the authors working with hundreds of association clients over the past two decades.

Certification programs can be a great opportunity for associations to elevate their profession, close knowledge and skills gaps, and generate nondues revenue. But creating and maintaining a program is a complex, labor-intensive, and expensive undertaking fraught with legal issues and risks.

The Business of Certification analyzes the business issues that are critical to consider before launching a certification program and are essential to successfully managing one. The book is organized into three sections to guide association leaders―CEOs, senior staff, and board members―through every phase of a certification program:

understanding the business of certification
laying the foundation for a successful certification business
managing an established certification business
Bolstered by insights from credentialing program profiles and 29 easy-to-use worksheets to guide discussions and effective planning, The Business of Certification is a must-have resource for credentialing organizations or those considering a certification program.

Details zur Ausgabe

• Verlag: Association Management Press,U.S.
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 0880343893
• ISBN 13: 9780880343893
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 208
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar