Inhaltsangabe
Aimed at engineers, architects, and contractors, this guide provides an overview of today's "green" building market and describes a number of marketing strategies that have proven to be successful in this emerging field. Just a few of the topics discussed: the business case for green buildings, the opportunities afforded by the LEED rating system, and growth trends in the industry. A professional engineer, Yudelson has been involved in the marketing of green buildings and renewable energy systems for 25 years. The book is distributed in the U.S. by Taylor & Francis. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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