This book explores the vast cultural differences of the Arabs, North Americans, Latin Americans, and Asians. It guides you through many real-life cross-cultural situations from personal introductions and telephone calls, to meetings and presentations, to training, motivation, and negotiations. Dialogues, examples, self-tests, checklists, reference charts, and case studies provide clear and direct techniques to build your cultural competency.
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Dr. Farid Elashmawi is president of Global Success in San Jose, California.
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