The coauthor of Reengineering the Corporation explains how to transform the principles and practices of management to adapt to a changing corporate environment, discussing essential reforms in culture, attitude, organization, and hierarchy. 250,000 first printing. $200,000 ad/promo. Tour.
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The New York Times bestseller Reengineering the Corporation (named one of the best business books of the year by Business Week) introduced a revolutionary new concept to the business world. Now the coauthor of that book takes the concept to the next level and provides executives with a new management model that will further the dramatic changes in their reengineered companies.
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