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"This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision)."--Choice
Instde MTV by a leading authority on the American music business, examines the world of cablecasting, the evolution of WASEC, MTV, VH1, and some of their competitors. The strategies, personalities, and the contents that placed MTV on the road to a dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and misinformation on the subject is corrected.
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Inside MTV
Anbieter: Easy Chair Books, Lexington, MO, USA
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Hardcover. Zustand: Good. Zustand des Schutzumschlags: No Dust Jacket. 373 pages, 2nd printing. Ex-university library book, light discoloring and wear; a good sound binding. No jacket. Quantity Available: 1. Category: Film & Television; ISBN: 0887381731. ISBN/EAN: 9780887381737. Inventory No: 209821. Bestandsnummer des Verkäufers 209821
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Inside Mtv
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hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_475756267
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Inside Mtv
Anbieter: Perpetual Books, Chicago, IL, USA
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Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. Dust jacket in acetate, clean text, tight binding, no stickers. Bestandsnummer des Verkäufers ABE-1781467078346
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Inside MTV
Anbieter: Library House Internet Sales, Grand Rapids, OH, USA
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Hardcover. Zustand: Near Fine. Zustand des Schutzumschlags: Near Fine. "This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision)."--Choice Instde MTV by a leading authority on the American music business, examines the world of cablecasting, the evolution of WASEC, MTV, VH1, and some of their competitors. The strategies, personalities, and the contents that placed MTV on the road to a dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and misinformation on the subject is corrected. Solid binding. Unopened. Minimal shelfwear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Bestandsnummer des Verkäufers 123473904
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