Introduction to Information-Based High-Tech Services (Artech House Technology Management Library) - Hardcover

Viardot, Eric

Hardcover

ISBN 10: 0890066477 ISBN 13: 9780890066478

Verlag: Artech House Publishers, 1999

Inhaltsangabe

Provides insights into the evolving role of service in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations. The text provides analysis of the three critical success factors for high-technology service businesses and examines effective marketing strategies for both consumer and corporate markets. The aim of the text is that readers will discover how to understand the needs of high-technology customers; attract new clients and build customer loyalty; design and monitor top-quality services; organize and manage human resources for peak service performance; and develop effective competitive, pricing and distribution strategies.

Über diesen Titel

Über die Autorin bzw. den Autor

Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France. He is the author of Successful Marketing Strategy for High-Tech Firms, also published by Artech House and now in its second edition.

Details zur Ausgabe

• Verlag: Artech House Publishers
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0890066477
• ISBN 13: 9780890066478
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 200
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar