Introduction to Innovation and Technology Transfer (Artech House Technology Management and Professional Development Library) - Hardcover

Cooke, Ian; Mayes, Paul

 
9780890068328: Introduction to Innovation and Technology Transfer (Artech House Technology Management and Professional Development Library)
Hardcover
ISBN 10: 0890068321 ISBN 13: 9780890068328
Verlag: Artech House Publishers, 1996

Inhaltsangabe

This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property.

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Verlag
Artech House Publishers
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0890068321
ISBN 13 
9780890068328
Einband
Gebundene Ausgabe
Anzahl der Seiten
235
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar