The Female Brand: Using the Female Mindset to Succeed in Business - Hardcover

Kaputa, Catherine

Hardcover

ISBN 10: 089106284X ISBN 13: 9780891062844

Verlag: Davies-Black, 2009

Inhaltsangabe

Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? Catherine Kaputa provides the answer in this how-to and how-to-think guide for women who want to maximize their potential.The real world rewards perception as well as talent and hard work. That's why the author believes the most important application for branding is not for products, places and companies, but for individuals. To succeed beyond the mid-level in corporations, women must build a successful career identity-- a brand-- one that's authentic, focused and relevant.Drawing on the latest findings of experts in fields of brain science and gender research, Kaputa shows women how to build a brand around their personal strengths and their aptitude as women. This inspirational guide will help any woman come away motivated and with a clear perspective on how to create more confidence, happiness and career success.

Über diesen Titel

Über die Autorin bzw. den Autor

Catherine Kaputa is founder and president of SelfBrand, her New York based personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the I Love New York campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding and advertising at New York University, Stern School of Business.

Details zur Ausgabe

• Verlag: Davies-Black
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 089106284X
• ISBN 13: 9780891062844
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 182
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Deutschland