Designing Texts: Teaching Visual Communication (Baywood's Technical Communications Series) - Hardcover

Buch 16 von 45: Baywood's Technical Communications
 
9780895037848: Designing Texts: Teaching Visual Communication (Baywood's Technical Communications Series)
Hardcover
ISBN 10: 089503784X ISBN 13: 9780895037848
Verlag: Baywood Publishing Company Inc, 2013

Inhaltsangabe

'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.

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Über die Autorinnen und Autoren

Eva Brumberger

ABOUT THE EDITORS Eva Brumberger is an associate professor and director of the Professional Writing program at Virginia Tech. She has worked in the computer industry as a technical writer and continues to do freelance writing, editing, and design. Her research interests include visual rhetoric and document design, pedagogy, and intercultural professional communication. She is a vice president of the International Visual Literacy Association.Kathryn Northcut is an associate professor of technical communication at Missouri University of Science and Technology in Rolla, MO. Her research interests are rhetoric of paleontology and visual communication in science. She received a doctorate degree in Technical Communication and Rhetoric from Texas Tech University in 2004.

Von der hinteren Coverseite

"Eva Brumberger and Kathryn Northcut have assembled luminaries in the field of visual communication who can help us understand the critical function of the visual in communication of all types across multiple media, as well as provide us with the practical pedagogical strategies for fostering visual literacy in our students. Visual literacy is too often mistaken as merely the aptitude for interpreting the visual, but the contributors to this volume understand that writers also need to know how to shape their own visual rhetoric in the act of composing, as producers of visual content, from print to screen. Writing instructors who rightly know that students need to learn these strategies will find useful suggestions and examples throughout the book, ranging across composition, argumentation, technical communication, and online writing. The book concludes with important essays on the assessment of visual communication and the critical and effective uses of new tools and technologies. Designing Texts is a valuable contribution to the conversations about the importance of visual rhetoric in modern communication." —David Blakesley, Campbell Chair in Technical Communication, Professor of English, Clemson University "Designing Texts will help college teachers meet the growing challenges of teaching visual communication. The book offers practical techniques for increasing the visually literacy of the next generation of technical and professional communicators. With its innovative approaches to the pedagogy of visual communication, this text offers new methods for teaching students to solve design problems, think visually, and develop visual-rhetorical sophistication. The contributors take up the pressing questions of developing a common language for evaluating visual artifacts, of constructing visual arguments, of understanding technological mediation in teaching visual communication, and importantly, of evaluating and assessing what we teach. The book will serve as an important resource for teaching visual literacy. If you are the person in your department who develops new courses in visual communication or document design, you need this book. If you are adapting traditional courses to include visual communications or developing new courses online, you also need this book." —Karen Schriver, Author, Dynamics in Document Design, President, KSA Communication Design & Research "I applaud the editors for putting together this impressive book. It ought to be required reading for every new instructor of first-year composition as well as technical communication. The coverage of theory here is lucid, the teaching advice immensely practical, and the examples copious and pertinent across multiple disciplines. Reading this collection is like joining a virtual conference on visual communication where experienced and articulate scholars in the field have gathered, the keynote speaker is Stephen Bernhardt, and every presentation is genuinely edifying." —Sam Dragga, Professor of Technical Communication and Rhetoric, Chair, Department of English, Texas Tech University

Aus dem Klappentext

"Eva Brumberger and Kathryn Northcut have assembled luminaries in the field of visual communication who can help us understand the critical function of the visual in communication of all types across multiple media, as well as provide us with the practical pedagogical strategies for fostering visual literacy in our students. Visual literacy is too often mistaken as merely the aptitude for interpreting the visual, but the contributors to this volume understand that writers also need to know how to shape their own visual rhetoric in the act of composing, as producers of visual content, from print to screen. Writing instructors who rightly know that students need to learn these strategies will find useful suggestions and examples throughout the book, ranging across composition, argumentation, technical communication, and online writing. The book concludes with important essays on the assessment of visual communication and the critical and effective uses of new tools and technologies. Designing Texts is a valuable contribution to the conversations about the importance of visual rhetoric in modern communication." David Blakesley, Campbell Chair in Technical Communication, Professor of English, Clemson University "Designing Texts will help college teachers meet the growing challenges of teaching visual communication. The book offers practical techniques for increasing the visually literacy of the next generation of technical and professional communicators. With its innovative approaches to the pedagogy of visual communication, this text offers new methods for teaching students to solve design problems, think visually, and develop visual-rhetorical sophistication. The contributors take up the pressing questions of developing a common language for evaluating visual artifacts, of constructing visual arguments, of understanding technological mediation in teaching visual communication, and importantly, of evaluating and assessing what we teach. The book will serve as an important resource for teaching visual literacy. If you are the person in your department who develops new courses in visual communication or document design, you need this book. If you are adapting traditional courses to include visual communications or developing new courses online, you also need this book." Karen Schriver, Author, Dynamics in Document Design, President, KSA Communication Design & Research "I applaud the editors for putting together this impressive book. It ought to be required reading for every new instructor of first-year composition as well as technical communication. The coverage of theory here is lucid, the teaching advice immensely practical, and the examples copious and pertinent across multiple disciplines. Reading this collection is like joining a virtual conference on visual communication where experienced and articulate scholars in the field have gathered, the keynote speaker is Stephen Bernhardt, and every presentation is genuinely edifying." Sam Dragga, Professor of Technical Communication and Rhetoric, Chair, Department of English, Texas Tech University

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Verlag
Baywood Publishing Company Inc
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
089503784X
ISBN 13 
9780895037848
Einband
Gebundene Ausgabe
Anzahl der Seiten
332
Herausgeber
Brumberger Eva R., Northcut Kathryn M.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

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