Educational Fund Raising: Principles and Practice: Principle and Practice (AMERICAN COUNCIL ON EDUCATION/ORYX PRESS SERIES ON HIGHER EDUCATION) - Hardcover

 
9780897748148: Educational Fund Raising: Principles and Practice: Principle and Practice (AMERICAN COUNCIL ON EDUCATION/ORYX PRESS SERIES ON HIGHER EDUCATION)

Inhaltsangabe

Presents 36 diverse contributions on the latest in theory and practice, addressing such topics as the characteristics of successful fund-raising programs, donor motivation, elements of the development program, institutional planning, annual giving, the capital campaign, targeting special constituencies, and special considerations for the fund-raising profession (ethical issues, trends in research, legal trends affecting philanthropy). Neither a textbook nor a treatise on philanthropy, these essays emphasize practice but are more formalized and research-based than a simple collection of experiences. Annotation copyright Book News, Inc. Portland, Or.

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