Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management - Hardcover

Pessolano, F. John

 
9780899300665: Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
Hardcover
ISBN 10: 0899300669 ISBN 13: 9780899300665
Verlag: Praeger, 1985

Inhaltsangabe

Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.

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Verlag
Praeger
Erscheinungsdatum
1985
Sprache
Englisch
ISBN 10 
0899300669
ISBN 13 
9780899300665
Einband
Gebundene Ausgabe
Anzahl der Seiten
234
Herausgeber
Mendell Jay S.
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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