Practical Strategic Planning: A Guide and Manual for Line Managers - Hardcover

Anthony, William P.; Anthony, Willliam

 
9780899301020: Practical Strategic Planning: A Guide and Manual for Line Managers
Hardcover
ISBN 10: 0899301029 ISBN 13: 9780899301020
Verlag: Praeger, 1985

Inhaltsangabe

Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. He offers concrete examples and field-tested methods and presents a synthesis of current research findings, writings, and experiences. He identifies and discusses in detail the five key elements in strategic planning. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan. Anthony includes over 25 forms, blank and completed, that managers in the past have found useful for synthesizing, recording, and presenting critical information in the planning process. He devotes an entire chapter to a complete example of one company's strategic plan, allowing other organizations to see how his principles and forms have been applied.

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thony /f William /i P.

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Verlag
Praeger
Erscheinungsdatum
1985
Sprache
Englisch
ISBN 10 
0899301029
ISBN 13 
9780899301020
Einband
Gebundene Ausgabe
Anzahl der Seiten
232
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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