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Managing the Media: Proactive Strategy for Better Business-Press Relations - Hardcover

Evans, Fred J.

 
9780899301563: Managing the Media: Proactive Strategy for Better Business-Press Relations
Hardcover
ISBN 10: 0899301568 ISBN 13: 9780899301563
Verlag: Praeger, 1987

Inhaltsangabe

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News

Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.

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Über die Autorin bzw. den Autor

FRED J. EVANS is Associate Dean of Fiscal Affairs at the School of Business and Economics, California State University, Los Angeles.

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Verlag
Praeger
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
0899301568
ISBN 13 
9780899301563
Einband
Gebundene Ausgabe
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

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