Developing a Professional Sales Force: A Guide for Sales Trainers and Sales Managers - Hardcover

Stumm, David A.

 
9780899301761: Developing a Professional Sales Force: A Guide for Sales Trainers and Sales Managers
Hardcover
ISBN 10: 0899301762 ISBN 13: 9780899301761
Verlag: Praeger, 1986

Inhaltsangabe

Drawing on 25 years of experience as a salesman, sales manager, and training consultant, David Stumm provides a thoughtful analysis of the sales training process--where it succeeds, why it fails, and what is lacking in current practice--and presents field-tested techniques for creating an effective training program. The book is built around three concepts: reading what is happening in any sales situation; recognizing situational need areas as a common theme in all sale techniques development; and building sales strategies that blend selling techniques into an integrated effort. Each chapter explains the theory behind a different sales skill and translates it into specific sales applications.

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Über die Autorin bzw. den Autor

DAVID A. STUMM has 20 years of sales management experience and was instrumental in founding the sales consulting and training firm of Barnes McHugh Company.

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Verlag
Praeger
Erscheinungsdatum
1986
Sprache
Englisch
ISBN 10 
0899301762
ISBN 13 
9780899301761
Einband
Gebundene Ausgabe
Anzahl der Seiten
238
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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