Business Demography: A Guide and Reference for Business Planners and Marketers - Hardcover

Pol, Louis G.

 
9780899302188: Business Demography: A Guide and Reference for Business Planners and Marketers
Hardcover
ISBN 10: 0899302181 ISBN 13: 9780899302188
Verlag: Praeger, 1987

Inhaltsangabe

Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.

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Über die Autorin bzw. den Autor

LOUIS G. POL, Professor of Marketing, University of Nebraska at Omaha, has consulted in both corporate and public sectors.

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Verlag
Praeger
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
0899302181
ISBN 13 
9780899302188
Einband
Gebundene Ausgabe
Anzahl der Seiten
310
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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