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The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion - Hardcover

Grossman, Ann; Brewer, Ann

 
9780899302669: The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion
Hardcover
ISBN 10: 0899302661 ISBN 13: 9780899302669
Verlag: Praeger, 1987

Inhaltsangabe

The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.

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Über die Autorin bzw. den Autor

ANN GROSSMAN has ten years of corporate marketing and marketing research experience. She is currently a Brand Manager at AT&T Communications in Piscataway, New Jersey.

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Verlag
Praeger
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
0899302661
ISBN 13 
9780899302669
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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