Advertising Self-Regulation and Outside Participation: A Multinational Comparison - Hardcover

Boddewyn, J. J.; Boddewyn, Jean

 
9780899302959: Advertising Self-Regulation and Outside Participation: A Multinational Comparison
Hardcover
ISBN 10: 0899302955 ISBN 13: 9780899302959
Verlag: Praeger, 1988

Inhaltsangabe

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments.
Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association

It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

J.J. BODDEWYN is Professor of Marketing and International Business as well as Coordinator of the International Business Program at the Baruch College of the City University of New York.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Praeger
Erscheinungsdatum
1988
Sprache
Englisch
ISBN 10 
0899302955
ISBN 13 
9780899302959
Einband
Gebundene Ausgabe
Anzahl der Seiten
390
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland