Experiment-Research Methodology in Marketing: Types and Applications

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9780899309606: Experiment-Research Methodology in Marketing: Types and Applications
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Book by Patzer Gordon

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"Patzer has written a concise, comprehensive introduction to the use of experiments in market research.... Patzer's book offers a useful overview of teh subject to a broader spectrum of business students and practitioners. The use of experimentation appears to be growing, vis-a-vis surveys, in the collection of data, thus requiring familiarity with the subject by many in the business community. Market researchers already exposed to basic concepts will find teh inclusion of recent developments of interest. Recommended for upper-division undergraduate through practitioner collections."-Choice "the most unique and useful feature of this book is the inclusiveness when which it addresses the topic of marketing research experimentation."-Business Information Alert ?the most unique and useful feature of this book is the inclusiveness when which it addresses the topic of marketing research experimentation.?-Business Information Alert ?Patzer has written a concise, comprehensive introduction to the use of experiments in market research.... Patzer's book offers a useful overview of teh subject to a broader spectrum of business students and practitioners. The use of experimentation appears to be growing, vis-a-vis surveys, in the collection of data, thus requiring familiarity with the subject by many in the business community. Market researchers already exposed to basic concepts will find teh inclusion of recent developments of interest. Recommended for upper-division undergraduate through practitioner collections.?-Choice

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A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations. This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causality-a relationship in which a change in one variable causes a change in another variable (i.e., cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations.

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Gordon Patzer
Verlag: Praeger (1996)
ISBN 10: 0899309607 ISBN 13: 9780899309606
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Buchbeschreibung Praeger, 2017. Paperback. Zustand: New. PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK. No. book. Bestandsnummer des Verkäufers ria9780899309606_lsuk

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Buchbeschreibung ABC-CLIO, United States, 1996. Hardback. Zustand: New. Language: English . Brand New Book ***** Print on Demand *****. A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations. This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causality-a relationship in which a change in one variable causes a change in another variable (i.e., cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations. Bestandsnummer des Verkäufers APC9780899309606

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Gordon L. Patzer
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Buchbeschreibung ABC-CLIO, United States, 1996. Hardback. Zustand: New. Language: English . Brand New Book ***** Print on Demand *****.A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations. This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causality-a relationship in which a change in one variable causes a change in another variable (i.e., cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations. Bestandsnummer des Verkäufers APC9780899309606

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Buchbeschreibung Praeger. Hardcover. Zustand: New. 232 pages. Dimensions: 9.3in. x 6.3in. x 0.9in.A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations. This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causalitya relationship in which a change in one variable causes a change in another variable (i. e. , cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bestandsnummer des Verkäufers 9780899309606

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Buchbeschreibung ABC-CLIO, 1996. HRD. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers IQ-9780899309606

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Buchbeschreibung Praeger, 1996. Hardcover. Zustand: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Bestandsnummer des Verkäufers 0899309607n

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