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Crisis Communications in Canada: A Practical Approach, Second Edition (A Centennial College Press Book) - Softcover

Cooper, John E. C.

 
9780919852709: Crisis Communications in Canada: A Practical Approach, Second Edition (A Centennial College Press Book)
Softcover
ISBN 10: 091985270X ISBN 13: 9780919852709
Verlag: CC Press, 2015

Inhaltsangabe

The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications as the first edition. Updated with new case studies and many refinements to its theories and explanations, Crisis Communications takes the same common-sense approach to the most demanding of communications scenarios. Using his discussion-style approach, the author answers many questions students and instructors may not have thought to ask about the hows and whys of crisis communications. Like the first book, this edition covers the task of crisis communications planning, including monitoring issues, integrating stakeholder groups into crisis plans, adapting plans as the crisis evolves, and developing and using the products and processes necessary to handle corporate crisis situations. Features include: Case studies drawn from recent public relations crises, emphasizing Canadian cases Interviews with experts on crisis management Creative exercises that reinforce student understanding "Tools" chapters that address the effective use of blogs, websites, and social media as well as traditional tools and channels such as news releases and media interviews.

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Über die Autorin bzw. den Autor

John E.C. Cooper is a teacher, writer and senior communications manager with more than 40 years' experience as a professional communicator. The author of many books, he has taught at Centennial College and Durham College and has conducted numerous workshops on topics ranging from corporation communications to racial diversity in the workplace.

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Verlag
CC Press
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
091985270X
ISBN 13 
9780919852709
Einband
Taschenbuch
Anzahl der Seiten
446
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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