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Analytics for Customer Insights: A Non-Technical Introduction - Softcover

Chakrapani PhD, Chuck

 
9780920219522: Analytics for Customer Insights: A Non-Technical Introduction
Softcover
ISBN 10: 0920219527 ISBN 13: 9780920219522
Verlag: Standard Research Systems, 2018

Inhaltsangabe

This book is a quick an easy introduction to the techniques used in marketing research. Using no mathematics or formulas, this book explains all major analytic techniques used in marketing research. The techniques explained in this book include: * Factor Analysis * Discriminant Analysis * Boosting * Logistic Regression * Turf Analysis * Regression Analysis * Price Sensitivity Meter * Random Forest * MaxDiff * Decision Trees * Perceptual Mapping * Structural Equation (SEM) * Cluster Analysis * Conjoint Analysis * Support Vector Machines * Naive Bayes * Path Analysis * Artificial Neural Network

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Verlag
Standard Research Systems
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
0920219527
ISBN 13 
9780920219522
Einband
Taschenbuch
Anzahl der Seiten
122
Kontakt zum Hersteller
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