Inhaltsangabe
The only practical, step-by-step retail guide for bicycle dealers. Features chapters on fundamental issues relating to opening and running a bike store...and selling bicycles. Chapters include: Buying a Bike Line (by Harley Phillips), Shopping a Trade Show (by Harley Phillips), Megatrends in the Bike Business, Sales and Marketing Techniques, Goal Setting, Store Design, Traffic Builders, Soft Goods, Bike Store Finance, Personnel, and more. Companion manual to "Principles of Bicycle Retailing III" and "Bicycle Retailers Guide to Getting Rich in the Recession," by the same author.
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Über die Autorin bzw. den Autor
Randy Kirk, author of "Principles of Bicycle Retailing," "Bicycle Retailers Guide to Getting Rich in the Recession," and "When Friday Isn't Payday," has enjoyed success at all levels of the bicycle business, ranging from retailing to manufacturing and distributing. In various capacities, Kirk has accumulated a broad background in sales, marketing, promotion, management, and finance. He also conducts frequent industry seminars and motivation sessions, and holds degrees in law and psychology from UCLA. He is currently president of AC International, a bicycle product supplier.
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Principles of Bicycle Retailing
Anbieter: Reliant Bookstore, El Dorado, KS, USA
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Zustand: good. This book is in good condition with very minimal damage. Integrity of the book is in good condition with no missing pages. Pages can have minimal notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer! Bestandsnummer des Verkäufers 56JUHA0007NP_ns
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