By the numbers: Using demographics and psychographics for business growth in the '90s - Hardcover

 
9780929387451: By the numbers: Using demographics and psychographics for business growth in the '90s
Hardcover
ISBN 10: 0929387457 ISBN 13: 9780929387451

Rezensionen

The most common method of targeting marketing campaigns is by using population statistics (demographics) or lifestyle information (psychographics). The purpose of this book is to present businesspeople, especially those with little formal training in marketing, with demographic and psychographic data and organize it in such a way that so they can be apply it to their own businesses. This is one of the few books that serves two masters and yet serves them both well. It is a how-to manual with the first four chapters delineating the nature and scope of demographic and lifestyle information. Subsequent chapters are sourcebook-oriented, organizing data on major trends including working women, the aging populace, and the growing Hispanic market into workable modules. Simply and effectively written, this volume is highly recommended for marketing collections.
- Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1990 Reed Business Information, Inc.

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Sprache
Englisch
ISBN 10 
0929387457
ISBN 13 
9780929387451
Einband
Gebundene Ausgabe
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