Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion - Softcover

Newman, Danny

 
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Inhaltsangabe

I think of this book as a succession of topics or essays, providing not only the rationale and the tools for a practical approach to audience development, but a considerable quotient of evangelism, too. For my experience has taught me that the inspirational factor—the leap to faith with a newly shared vision of what is possible—causes those who had previously feared failure to find the confidence to move forward boldly, purposefully and successfully.
—Danny Newman, on Subscribe Now!

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Über die Autorin bzw. den Autor

Danny Newman (1919–2007) was a press agent, promoter, and manager on behalf of a range of performing arts projects for a half-century. From 1961–1981, Newman served as audience development consultant to the Ford Foundation and Theatre Communications Group. He was also the long-time press agent for the Lyric Opera of Chicago, from its founding in 1954 until his retirement in 2002.

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9780930452001: Subscribe now!: Building arts audiences through dynamic subscription promotion

Vorgestellte Ausgabe

ISBN 10:  0930452003 ISBN 13:  9780930452001
Softcover