Book by Graphic Artists Guild
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Assembled by the National Organization for Graphic Artists, this volume contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry.
First published in 1973, the Graphic Artists Guild Handbook has become the essential source for fair prices and practice. Assembled by the national organization for graphic artists, this 10th edition contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry, from advertising to publishing to corporate markets. NEW! important updates on technology standards, practices and pricing for Web and multimedia design NEW! updated sample contracts and definitions of contract terminology NEW! coverage on stock and royalty-free images, with pricing information from both the buyer's and seller's point of view NEW! legal affairs section discusses the impact of current legislation on copyright and sales tax issues NEW! expanded index for quicker, easier reference
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