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That's a great idea!: The new product handbook : how to get, evaluate, protect, develop and sell new product ideas - Softcover

Linda-foust-tony-husch

 
9780936067124: That's a great idea!: The new product handbook : how to get, evaluate, protect, develop and sell new product ideas
Softcover
ISBN 10: 0936067128 ISBN 13: 9780936067124
Verlag: Gravity Publishing, 1986

Rezensionen

After launching a computer dating service, Husch established a vineyard in California and then marketed candy to natural food stores. In this guide for potential entrepreneurs, he and Foust, who practices business law in San Francisco, explain how to get, evaluate, protect, develop and sell new products. The bulk of the book is devoted to brainstorming techniques and exercises, including such approaches as "revive an old-fashioned food," "put an existing product to another use" and "create a safety device." They also cover market research, testing, financial feasibility, patents, copyright and trademarks. A lengthy "resource guide" lists publications, associations, newsletters, small business development centers, government agencies and federal patent depository libraries, along with sample forms for confidentiality and licensing agreements.
Copyright 1986 Reed Business Information, Inc.

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Verlag
Gravity Publishing
Erscheinungsdatum
1986
Sprache
Englisch
ISBN 10 
0936067128
ISBN 13 
9780936067124
Einband
Taschenbuch
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