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Scriptwriting for Effective Telemarketing - Hardcover

 
9780936840123: Scriptwriting for Effective Telemarketing

Inhaltsangabe

The Telemarketing Industry Grows Up, Pre-Script Planning, The Statement/Question Technique: Never Make the Client Feel Wrong or Stupid, Secrets of Effective Telemarketing

Scripting, Outbound Calls, Inbound Calls, all About Objections, Script Formatting and Organization, Sample Scripts-Outbound, Assessing Performance, Some Final Advise, Code of Ethics: DMA, Scriptwriting Forms, Telemarketing Resource Guide

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Über die Autorin bzw. den Autor

Judy McKee is a nationally know motivational speaker, seminar leader, sales trainer and author. She has trained other to successfully sell for more than 20 years.

She communicates a totally positive approach to selling and solving sales problems. She stronly believes that effective communication is the most important ingredient in the recipe for success for any individual. Her expertise in the art of telephone sales has put her in demand by corporations and small businesses nationwide.

Judy's goal is to make sales a more honorable, respected profession and to stamp out the telemarketing industry's poor image. Her training seminars groom professionals to be great at what they do, because she works the human side of the sales interaction equation.

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