Eine Bar oder Taverne zu betreiben ist ein riskantes Geschäft für diejenigen, die uninformiert darauf eingehen. Dieser Leitfaden enthält wichtige Informationen über die Planung, die Anfangsinvestition, das Finanzmanagement und das Marketing. Der Autor achtet besonders auf Alkoholbewusstsein und rechtliche Fragen im Zusammenhang mit Bar- und Tavernenmanagement.
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Roy S. Alonzo has taught restaurant and beverage management courses at the University of New Hampshire, where he also supervised a licensed faculty club. Prior to teaching, he was a partner and general manager of a large restaurant and lounge. He founded the Master Bartender School, in New Hampshire, which has trained thousands of professional bartenders since 1980, and is a certified alcohol responsibility trainer.
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