Priced to Sell: The Complete Guide to More Profitable Pricing - Hardcover

Holtz, Herman

Hardcover

ISBN 10: 093689492X ISBN 13: 9780936894928

Verlag: Upstart Pub Co, 1996

Inhaltsangabe

Going beyond the concept of seat-of-the-pants pricing and overcoming the myths of "breakeven" pricing, Priced to Sell offers insight into the conceptual aspects and practical nuts-and-bolts issues you need to address before pricing your work.
When you understand overhead - what it is, how to incorporate it into bids, how to lower it if need be - you will start to make money, and not just any money. This book will show you how to not only make sales, but also to make those sales highly profitable. This means understanding the ins and outs of overhead as well as the other financial drivers behind your business. This knowledge can make the difference between prosperity in your service business or even survival.
You'll see how other service providers did it and how you can too! You'll learn the expert tactics to maximize the value of your work and your ability to charge premium prices. Marketing, positioning, customer perceptions all play into the perceived value of your service, and you'll get access to some very simple strategies for increasing its value to customers or clients. Its like a goldmine opportunity - getting more business when you increase your prices!

Details zur Ausgabe

• Verlag: Upstart Pub Co
• Erscheinungsdatum: 1996
• Sprache: Englisch
• ISBN 10: 093689492X
• ISBN 13: 9780936894928
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 248
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar