Questionnaires, like any well-designed interface, should be intuitive. A well-designed questionnaire conceals the complexity of the task and facilitates completion. This manual provides a systematic approach to questionnaire design for practitioners and researchers with little or no education or formal training. It provides practical instruction regarding WHAT to do and HOW to do it, and supports these instructions with real-world examples and findings from scientific studies of various aspects of questionnaire design. A companion website contains additional guidance, examples, and tools for success.
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