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The Easy Step by Step Guide to Writing Advertising Copy (Easy Step by Step Guides) - Softcover

Brooks, Pamela

 
9780953985630: The Easy Step by Step Guide to Writing Advertising Copy (Easy Step by Step Guides)
Softcover
ISBN 10: 0953985636 ISBN 13: 9780953985630
Verlag: Rowmark Ltd, 2002

Inhaltsangabe

A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.

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Über die Autorin bzw. den Autor

Following a degree in English, Pamela Brooks spent ten years as a communications specialist for a blue-chip financial services company. She completed the Chartered Institute of Marketing diploma with distinction in the communication paper, then switched to working as a freelance writer following the birth of her first child in 1997. Her clients have been drawn from a variety of sectors, including manufacturing, foods, leisure and financial services; she has also written extensively for the parenting and health press.

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Verlag
Rowmark Ltd
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0953985636
ISBN 13 
9780953985630
Einband
Taschenbuch
Anzahl der Seiten
102
Kontakt zum Hersteller
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Verantwortliche Person
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