Verwandte Artikel zu Bare Essentials: The Aldi Way To Retail Success

Bare Essentials: The Aldi Way To Retail Success - Softcover

Brandes, Dieter

 
9780954282974: Bare Essentials: The Aldi Way To Retail Success
Softcover
ISBN 10: 0954282973 ISBN 13: 9780954282974
Verlag: Cyan Books, 2004

Inhaltsangabe

A former company executive explains the guiding philosophies of the global retail giant ALDI, whose 50-year history and successful spinoff Trader Joe's has made it a corporate leader on the scale of Wal-Mart and General Electric. Simplicity, not discount, is discussed as the answer to the company's driving question Why should customers visit your store? The corporate culture, philosophy, working principles, and organizational methods of ALDI are explained as the major factors for the company's extraordinary growth and success. This insider's perspective on the company offers lessons on consumer retailing and management that will be useful to aspiring business professionals.

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Über die Autorin bzw. den Autor

Dieter Brandes is a former managing director of ALDI. He is an organizational strategy consultant.

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Verlag
Cyan Books
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0954282973
ISBN 13 
9780954282974
Einband
Taschenbuch
Anzahl der Seiten
207
Kontakt zum Hersteller
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Verantwortliche Person
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