Spend more than a few minutes on social media and you'll be tripping over sales gurus who promise to make you rich through their secrets of success. Why is this book any different? For a start, Peter Freeth doesn't promise to make you rich. Secondly, Peter isn't some ivory tower based sales guru writing about what worked for him, he's sharing the simple, straightforward best practices of the best sales people he's worked with in over 30 years in business."What you have to do is make sure you’re doing the right things at the right times. Some sales people stick rigidly to the ‘sales cycle’, others say that they’re a creative, dynamic, responsive sales virtuoso who likes to be flexible. In other words, they have no plan and are working reactively, which means the customer is calling the shots, which means they’ll never be in control of the deal. The best sales people I’ve ever met are also the most organised, methodical, analytical people I’ve ever met."If you want to get yourself organised, if you want to discover the simple, methodical, analytical approach to selling then forget the other gurus and their secrets - this is the book for you.If you just want to know the secret to being a great sales person then here it is: make sure you’re doing the right things at the right times. I know I’ve already said that, but that really is all there is to it. Of course, the trick is to know what the right thing is, and to figure out when the right time is.The answers are in this book, of course.
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Peter Freeth has worked around and in product, service and solution sales for over 30 years and now develops world-class business relationship skills through training, coaching, speaking and writing. "Peter's support was vital in selling £300,000,000 in two years, landing milestone deals in a new market and new technology area, and in giving our executive confidence in growth." Guy Wood, Director, Sales Development "You think you know it all and then you meet Peter. Excellent instructor, passionate about his field and very good at adapting to suit the audience. Straight-talking and a true expert." Dan Wilesmith, IT Sales Professional
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