Agile Marketing: The Incomplete Guide - Softcover

Smith, Gez

Softcover

ISBN 10: 0957275420 ISBN 13: 9780957275423

Verlag: Bunny Picnic, 2015

Inhaltsangabe

Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.

Über diesen Titel

Über die Autorin bzw. den Autor

Gez Smith has been working in lean and agile for around 15 years, and over that time has coached and trained many thousands of people across the Americas, Europe, the Middle East, India and Asia. A three times graduate of the University of Bristol, he is a regular speaker at agile conferences around the world, and also runs a hugely popular podcast on agile transformation.

Details zur Ausgabe

• Verlag: Bunny Picnic
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0957275420
• ISBN 13: 9780957275423
• Einband: Taschenbuch
• Anzahl der Seiten: 200
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland