Sell What You Sow!: The Grower's Guide to Successful Produce Marketing - Softcover

Gibson, Eric

Softcover

ISBN 10: 0963281402 ISBN 13: 9780963281401

Verlag: New World Publishing, 2005

Inhaltsangabe

Book by Gibson Eric

Über diesen Titel

Reseña del editor:

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

Biografía del autor:

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.

Über diese Auflage

• Verlag: New World Publishing
• Erscheinungsdatum: 2005
• ISBN 10: 0963281402
• ISBN 13: 9780963281401
• Einband: Tapa blanda
• Anzahl der Seiten: 304