Coloring Outside the Line(TM) : Business Thoughts on Creativity, Sales, and Marketing - Softcover

Tobe, Jeff

Softcover

ISBN 10: 096626892X ISBN 13: 9780966268928

Verlag: The Business Conference Press, 2001

Inhaltsangabe

This book from the crayon of Creativity Guru Jeff Tobe is an unusually charming collection of warm, funny and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service and outside-the-lines marketing. The book encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration.

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Über die Autorin bzw. den Autor

Certified Speaking Professional, Jeff Tobe's credentials are impressive. Insider Magazine recently dubbed him "The Guru of Creativity" and readers of Convention & Meetings Magazine recently chose him as one of the top 15 speakers in North America. Tobe has earned this reputation through his trademark presentations, "Coloring Outside the Lines(tm)".

Tobe presents more than 100 programs each year to organizations that need to stay ahead of their marketplace. His background as an award-winning sales and marketing entrepreneur, has made him the leading authority in creativity and innovation as it relates to change and transition. Having owned his own advertising and promotions business for over 10 years, Jeff gained his perspective from both the agency and vendor side. During his last three years in that business, Tobe won five INTERNATIONAL GOLDEN PYRAMID AWARDS for creativity in promotions.

Jeff is the Primary Colorer at Coloring Outside the Lines. He believes in the power of creativity to manage the change that is inevitable with innovation and to look at what one does from an entirely new perspective. He helps participants not only to cope with transition, but to creatively embrace and thrive from it. He teaches organizations that to grow, and increase their bottom line, they must first implement strategies that have a fresh approach.

Jeff is the author of the new book, Coloring Outside The Lines: Business Thoughts on Creativity, Marketing and Sales. He is the co-author of the best selling books, "The Sales Coach II" and "The Communication Coach II".

If your organization needs to learn critical career skills for the new workplace, AND they want to have fun doing it, then join Jeff Tobe in Coloring Outside the Lines(tm).

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CAN'T PLAY THE GAME ANYMORE... JUST CHANGE THE RULES! Recently, I sat down to play a Chutes-and-Ladders-type game with my 8-year old daughter. It was a lot of fun to see her little mind at work, but she had one annoying peculiarity: she was continually bending the rules, reshaping roles, changing the boundaries, reversing strategies. Everything I took for granted, she challenged. Cheating? I don't think so.

When we decide that we are in competition, we implicitly agree to play the game the way it has always been played, to abide by the formal and informal rules and roles, as well as the unspoken rituals. Although competing can be fun and exciting, it is not very creative and definitely limits the imagination. It is because of this experience that I have concluded that competition encourages conformity.

Kids are always changing the rules and the way the game is played. Research shows that kids spend more time creating and re-creating a game than actually playing it. So, why not ignore the competition--and start to re-create the way the "Business Game" is played??

When you compete head-on, you are just agreeing to play by the old rules...to conform to the way it has always been done...to stay in the lines! Innovation simply means to change the way we do things. I believe that 'THERE IS NO SUCH THING AS A NEW IDEA, ONLY NEW WAYS OF PRESENTING OLD ONES'. This hits at the very core of our business persona. Once you make the decision not to "compete", but to define your own market, you can find solace in the fact that you don't have to "re-invent the wheel" to be successful. Approach the market with the mindset that you are simply going to find new ways to present what you already have. Maybe that means simply presenting your service, your product or yourself differently.

When you begin to accept competition as a head-to-head battle, then there are no winners and you tend to lose any advantage you ever had in your marketplace. Look at what has happened with airline frequent-flier programs. What was once a very unique, innovative idea now has been copied so many times that no airline has the advantage in this arena. As a matter of fact, I would venture to guess that there is many an airline executive who rues the day that the concept of frequent flier bonuses was ever developed.

It would be naive and foolish of me to say "Don't compete". I realize that anything you can do nowadays to beat your competition to the punch, can give you some small advantage in the marketplace.

Details zur Ausgabe

• Verlag: The Business Conference Press
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 096626892X
• ISBN 13: 9780966268928
• Einband: Taschenbuch
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar