Focus Groups: A Step-By-Step Guide (3rd Edition) - Softcover

Softcover

ISBN 10: 0966470877 ISBN 13: 9780966470871

Inhaltsangabe

For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.

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Über die Autorin bzw. den Autor

Gloria Bader is the president of The Bader Group, a fourteen year old management consulting firm specializing in executive development, organizational assessments/development, and action learning.

Her co-author, Cathy Rossi, was a consultant with The Bader Group. She is now an OD specialist with Solar Turbines.

Details zur Ausgabe

• Erscheinungsdatum: 1887
• Sprache: Englisch
• ISBN 10: 0966470877
• ISBN 13: 9780966470871
• Einband: Taschenbuch
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar