Business Intelligence Using Smart Techniques: Environmental Scanning Using Text Mining and Competitor Analysis Using Scenarios and Manual Simulation, Revised Edition - Softcover
Inhaltsangabe
This book is a revised edition of the book, Business Intelligence Using Smart Techniques: Environmental Scanning Using Text Mining and Competitor Analysis Using Scenarios and Manual Simulation . In this revised edition, the author addresses modifications made to the intelligence techniques shown in the first edition, and he talks about the link between business intelligence and strategic management.
As stated in the first edition, this book will show the reader how to examine business environmental information to find opportunities and threats. The ability to examine environmental information has always been desirable and useful. The ability has been especially useful in SWOT analysis where an organization's strengths and weaknesses are analyzed, in conjunction with the opportunities and threats the organization may experience.
Business intelligence, text mining, environmental scanning, scenario planning, competitor analysis, and actionable information are terms often heard today in the business world. This book pulls these terms together so that they take on lucid strategic meaning. Business Intelligence Using Smart Techniques is a book about using text mining to perform environmental scanning, and using scenarios and simulation to perform competitor analysis.
This book focuses on methods that identify and extract important organization-external business information. This book addresses the conversion of business information into business intelligence. And this book addresses the use of business intelligence to improve an organization's competitive position by showing how potentially profitable actions can be taken based on the intelligence.
The author considers business intelligence to be at the heart of strategic management. And he sees strategic management as the broader process of analyzing an organization's environment, establishing business objectives, and planning and engaging in activities to meet those objectives. Moreover, the author believes that being able to analyze business information to arrive at business intelligence is key to effective strategic management.
He stresses the use of text mining to identify business-related concepts. He states that the need to examine the business environment for opportunities and threats has been recognized for many years. In this book, text mining is discussed as a way to identify and extract concepts related to business opportunities and threats. And visualization methods are discussed as an aid in analyzing the concepts.
Scenario and simulation methods have been used for many years. These methods help you imagine the future and determine what events might occur. These methods also help you determine how you might best manage these events. Many scenario and simulation methods require the use of a computer. The method described in this book does not.
Many scenario and simulation methods require a lot of time and effort to establish the scenario and simulation exercise. Again, the method described in this book does not. The method shown in this book uses forms containing hand-checkable boxes (you simply put a check mark or x next to your chosen strategic option) to facilitate the scenario and simulation process.
In the method shown in the book, the analyst first determines the dominant environmental force impacting an industry. The analyst assumes that this force will help create conditions that will greatly influence the industry's future environment. The analyst then performs industry analysis presupposing the existence of environmental conditions usually associated with the dominant environmental force. After investigating industry-associated competitors, the analyst uses scenario and simulation analysis to help establish or refine a business strategy.
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